Product Manager

at Cell C South Africa
Location Johannesburg, Johannesburg, South Africa
Date Posted
Category Management
Work Hours Day
Salary Units MONTH
Currency ZAR



In 2001, Cell C launched its operations, bringing much needed competition to a market marked by a duopoly. The company has since then strived to push competitive offerings to the telecommunications market and has earned the moniker of consumer champion thanks to its efforts to drive down the cost to communicate by launching affordable and innovative products and services to the South African consumer.  A study commissioned by the South African National Treasury in (year) and conducted by the University of Johannesburg’s Centre for Competition, Regulation and Economic Development found that the smaller operators, in particular Cell C, have saved the South African consumer R47 billion over 5 years thanks to the fight for competition in the sector.




Cell C currently provides products and services to more than 16 million customers through its mobile products, including prepaid, hybrid and contract solutions on voice, data and messaging platforms. In spite of unprecedented mobile services penetration, Cell C continues to grow its customer base on mobile services. The momentum and success of Cell C’s innovative and value added products and services over the past few years, with its core consumer values of honesty, simplicity and transparency, has resulted in this positive consumer response.




In 2005, Cell C signed a landmark deal with British based operator Virgin Mobile, launching Cell C’s Mobile Virtual Network Operator (MVNO) strategy. Cell C is considered the primary port of call for MVNOs and now hosts a variety of businesses within the MVNO stable, including FNB Connect, Virgin Mobile, Me&You Mobile, Hello Mobile, Lycamobile and many other smaller players.




In 2014, Cell C realigned its strategy to ensure that all aspects of the business are touched by four pillars; Quality, Service, Innovation and Human Capital. This has ensured that Cell C has remained at the forefront of service delivery to the customer, continued investment in the network and the inclusion of new technologies, as well as, partnerships with innovative businesses to ensure that Cell C’s customers receive the best value and services they want.




Adding to its portfolio of technologies, Cell C launched C-Fibre in 2016, offering fibre-to-the-home services bringing high-speed broadband in partnership with open access fibre providers. The appetite for the fibre offering has been strong, allowing Cell C to significantly grow this segment in a short space of time.




Cell C’s focus on innovation has allowed the company to bring several incredible services to its customers including, WiFi Calling, low cost social networking focused products and the recent offering of democratised content.




In 2017, the company launched its own entertainment platform, black aimed at bringing TV and on-demand content to a range of South Africans that have never had the opportunity to experience it before. black offers a full 360-degree entertainment experience from video-on-demand through to live TV streaming and services like sports betting and hotel bookings, all on a single platform.  The service is network agnostic; meaning it is available to any consumer with an Internet connection.  In a first for South African consumers, black content can be purchased using prepaid airtime, in addition to credit and debit cards.




Cell C completed its recapitalisation in August 2017 whereby new shareholders brought in fresh equity to see the company’s debt reduced significantly, paving the way for a sustainable future for shareholders and employees.


Purpose of the Job

To create and deliver a positive customer lifetime value, through developing and managing the full product life cycle for new and existing products in alignment with the Product and Services strategy and relevant segment needs in order to ensure profitability and continuous improvement and growth ensuring that customer and revenue growth targets are met, customer experience excellence and maximising returns to shareholders.




To take full accountability for the overall Product roadmap, feature definition, forecasting, approvals, go to market launch and comms, profit & loss revenue including post launch reviews, churn, value perception and product NPS.


Main Responsibilities

  1. New Product Creation & Enhancement


  1. Product & Service Portfolio Management & Delivery


  1. Project Management and Go To Market


  1. Customer First


  1. Virtual, Cross functional Matrix Team Management


  1. Perform any other Related duties as requested by Management


Educational Requirements

B Com Degree:  Engineering, Marketing or Business Management, Commerce or IT


Skills and Experience

  • 5 + years’ industry experience in telecommunications or a related technical sector in a medium- sized to large com




  • At least 5 years’ working experience of Relationship Management, New Business and New Product Development, Product Management, Marketing, etc.




  • Sound financial, project management and product development and reporting knowledge




  • Proven track record of successful management of product portfolios and a number of successful product launches


Interested candidates can send their CV