Marketing Manager

at The Two Oceans Aquarium
Location Cape Town, South Africa
Date Posted
Category Marketing
Work Hours Day
Salary Units MONTH
Currency ZAR
Street Address Cape Town



About the Job


The Marketing Manager reports to the Chief Executive Officer and will join four spirited, experienced, and highly capable senior managers at the executive table. The successful candidate will be tasked with developing and implementing integrated, strategically aligned marketing solutions and with delivering marketing, PR, written communications and brand projects. We pride ourselves on performing the vast majority of our marketing functions through an excellent in-house team of all-rounders who know the Aquarium like the backs of their hands. You will lead a team of highly competent and extremely fun people. You will be supported by staff members who are experienced in digital content marketing, public relations, corporate communications, and graphic design.


Key Responsibilities


Maintaining the Aquarium’s competitive position in the market


Increasing the Aquarium’s profitability while strongly promoting its vision and mission


Driving marketing and advertising campaigns


Supporting business well-being and success through strong leadership qualities


Maintaining productive relationships with external and internal stakeholders


Maintaining employee motivation and performance


Effectively managing a budget and driving effective and updated internal systems


Developing and understanding the market through research, while implementing a marketing strategy and plan


Forecasting annual revenue across a spectrum of offerings, as well as operational and capex expenses in line with guidelines


Building relationships with key persons in the tourism and attractions industries, and at the V&A Waterfront


Building relationships with industry committees, suppliers and service providers



Minimum National Diploma level with marketing management and/or communications subjects preferred


5 years marketing experience with exposure to attractions, functions, activations and events


2 years management experience


A commitment to upholding the highest standards in communication and marketing outputs


Open-mindedness and a willingness to learn from others


Fierce guardianship of our brand equity


Excellent planning abilities – and flexibility!


Serious attention to detail


The ability to effectively understand, manage and prioritise diverse organisational needs and objectives


Negotiating favourable contract terms with external parties (procurement) and sales experience


Demonstrable working knowledge of digital marketing, public relations and publicity and design


Interested candidates can send their CVs