Marketing Manager

at The Two Oceans Aquarium
Location Cape Town, South Africa
Date Posted
Category Marketing
Job Type FULL_TIME
Work Hours Day
Salary Units MONTH
Currency ZAR
Street Address Cape Town

Description

 

About the Job

 

The Marketing Manager reports to the Chief Executive Officer and will join four spirited, experienced, and highly capable senior managers at the executive table. The successful candidate will be tasked with developing and implementing integrated, strategically aligned marketing solutions and with delivering marketing, PR, written communications and brand projects. We pride ourselves on performing the vast majority of our marketing functions through an excellent in-house team of all-rounders who know the Aquarium like the backs of their hands. You will lead a team of highly competent and extremely fun people. You will be supported by staff members who are experienced in digital content marketing, public relations, corporate communications, and graphic design.

 

Key Responsibilities

 

Maintaining the Aquarium’s competitive position in the market

 

Increasing the Aquarium’s profitability while strongly promoting its vision and mission

 

Driving marketing and advertising campaigns

 

Supporting business well-being and success through strong leadership qualities

 

Maintaining productive relationships with external and internal stakeholders

 

Maintaining employee motivation and performance

 

Effectively managing a budget and driving effective and updated internal systems

 

Developing and understanding the market through research, while implementing a marketing strategy and plan

 

Forecasting annual revenue across a spectrum of offerings, as well as operational and capex expenses in line with guidelines

 

Building relationships with key persons in the tourism and attractions industries, and at the V&A Waterfront

 

Building relationships with industry committees, suppliers and service providers

 

Requirements

Minimum National Diploma level with marketing management and/or communications subjects preferred

 

5 years marketing experience with exposure to attractions, functions, activations and events

 

2 years management experience

 

A commitment to upholding the highest standards in communication and marketing outputs

 

Open-mindedness and a willingness to learn from others

 

Fierce guardianship of our brand equity

 

Excellent planning abilities – and flexibility!

 

Serious attention to detail

 

The ability to effectively understand, manage and prioritise diverse organisational needs and objectives

 

Negotiating favourable contract terms with external parties (procurement) and sales experience

 

Demonstrable working knowledge of digital marketing, public relations and publicity and design

 

Interested candidates can send their CVs