Marketing Intelligence Specialist

at etv South Africa
Location Johannesburg, South Africa
Date Posted
Category Marketing
Job Type FULL_TIME
Work Hours Day
Salary Units MONTH
Currency ZAR
Street Address Johannesburg

Description

 

e.tv is South Africa’s biggest independent, free-to-air television channel. With over 16 million viewers, e.tv appeals to all races, ages and income groups and is the most viewed English language channel in the country. We are the destination of choice for local and international entertainment, a place where viewers can come together to set their imaginations free.

Job Functions    Advertising,Sales

Industries            Advertising,Sales

Specification

The incumbent would be required to fit the role of Marketing Intelligence Specialist who is responsible for supporting the sales teams by arming with media consumption information and facts and providing go to market presentations for them to go out and sell airtime. To assist in training and educating the sales teams with media industry information with regards to viewing behavior and viewing patterns, trended competitor analysis and all information that is relevant pertaining to TV viewing.

 

  1. Research

 

Understanding research and analysing data using specialist industry resources.

Receiving, understanding, analysing and making industry research available to relevant sales staff.

Evaluating effectiveness of campaigns in order to inform future campaigns.

Monitoring, tracking and analysing all competitor activity.

Identifying target audience/s and analysing their characteristics, behavior and media habits.

Providing updates on all CPP deals.

Proactively identify trends that may affect current or potential revenue streams across channels.

Determine market trends and analysis.

Compile and submit reports to the Chief Commercial Officer, Group Head of Sales and other reports that may be required from time to time.

Monthly presentations on the eMedia and competitor channel findings.

 

  1. Client Liaision

 

Managing Account Executive (AE) and client/agency relationships to build respect and trust in your judgment.

Attending client/agency meetings, with AE’s.

Attending external meetings such as BRC, Telmar, and The Nielsen Company.

 

Requirements

 

A relevant school leaving certificate

A bachelors Degree within Marketing / Research (advantageous)

A minimum of 1 years experience within a similar role

 

Interested candidates can send their CV